Kiss aim to live life more adventurously

Kiss marketing is delighted to be working with high wire forest adventure company Go Ape! supporting their rapid expansion across the UK.

Working with the in house marketing team, Kiss has developed a national marketing communications plan for 2007 to further develop the Go Ape! brand and increase footfall at the seven existing sites and five new locations (including the first Go Ape! in Scotland).

The plan covers all aspects of marketing communications with a real mix of traditional activity such as press, radio and public relations, alongside more dynamic methods of delivery including viral campaigns and e-marketing.

As well as developing the communications plan, Kiss has also been involved in producing an online survey designed to help profile Go Ape! users through understanding their lifestyles, interests and leisure time consumption.

Marcus Falconer, Marketing Manager at Go Ape! comments, “Kiss quickly got an understanding of the business and have added great value to our marketing communications plan. They’re also very professional and good fun to work with.”

 

 

Simplicity Online Solutions explodes into 2007

Kiss Marketing has developed a new business campaign strategy for Simplicity Online Solutions, which includes sending exploding cubes and helium filled balloons to carefully targeted businesses. The results have been immediate and owner Steve Perry is delighted with the impact the campaign has had in such a short period.

In the next phase of the campaign Simplicity has teamed up with the EDP Business team to launch an independent research project to establish critical knowledge gaps and key industry trends amongst regional businesses regarding their online marketing activity.

 

 

Kiss Marketing Norwich launches new city grill and bar...

Kiss Marketing has been appointed by Indulge bar and grill as its marketing communications agency. Kiss will develop the Indulge marketing strategy and deliver the tactical plans for 2006/7.

Sarah Roberts, Managing Director of Indulge, said "We're absolutely delighted with the launch of Indulge. The marketing material looks great and the brand has really taken off. We've had loads of positive feedback. A job well done!"