The client:
Simplicity Online Solutions
The brief:
Generate a higher level of brand awareness amongst the regional business community, stimulating an increase in the volume of enquiries received.
The solution:
Kiss conducted a summary marketing communications audit which involved analysing the brand image, core propositions, current brand positioning in relation to key competitors and identification of important strategic issues to support long term business growth.
With conclusions drawn from the audit, Kiss has worked with the client to streamline marketing activities towards highly targeted email and direct marketing campaigns, evolution of the website and media relations activities.
The result:
First campaigns launched in November 2006 - results will be provided soon.
