The client:
MLA Spanish Property
The brief:
MLA Spanish Property Agents needed to penetrate the UK market as well as maintaining existing sales levels in an ever increasing competitive Spanish market.
The solution:
Kiss developed a marketing communications plan which included Google adwords, pay per click, above-the-line advertising and PR in key targeted consumer press titles. The campaign was supported with a series of email printed direct marketing campaigns.
The result:
MLA experienced an instant increase in the number of new enquiries coming through the website resulting in new clients investing in off-plan properties. In addition MLA also witnessed an increase in the number of existing clients looking to sell their existing properties.
