The client:
Indulge Grill & Bar
The brief:
Develop a tactical marketing communications plan to launch a new restaurant and effectively position the brand in a very competitive marketplace.
The solution:
Kiss developed a tactical marketing plan to guide the launch and positioning of the Indulge brand across the core target markets.
The plan provided clear direction for the brand in order to maximise consumer awareness and media exposure. Marketing communications activity included advertising, PR, direct marketing and website development.
The result:
Indulge Grill and Bar has been firmly positioned on the map as one of ‘the’ places to eat and drink in Norwich and the owners are looking to launch their new venture in the New Year.
